Rebirth of LED TVs

Seriously? I know that in this day and age technology changes faster than you can spell out technology but this new campaign for Sony LED TVs makes me wonder..

If my memory serves me well (not that old yet to get Alzheimer’s disease) but LED TVs were launched only couple of years back and now we have a campaign which talks about rebirth! Talks about rebirth of contrast and details and colours. Wonder what does it say about the earlier campaign of the same brand. Does it tell the consumer that he was a fool to buy into the previous promise and buy that TV?

I have never been able to figure out what goes into the brief for such ideas…

Why does it have to be about rebirth… specially when the technology itself is not so old

Take a look at the communication if you have not yet..

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