Cheap


Hell yeah! We all want everything cheap! Everything discounted. We want the best but CHEAP. We don’t see the price, we see the discount %. We delay our purchase till we get it cheap. We hunt through the websites, we wait for the announcements, we have things put in the wish list or shopping cart… waiting for the SALE. This cuts across all demographics, psychographics and income groups.

We carry this CHEAP into everything we do, not just in shopping for products. We want to hire the best talent at lowest price. We make compromises, cut corners to reduce or investment for more profitability.

Strangely enough, we carry this mentality even into our everyday relationships. Here it is not really about money but the give and take of emotions. We want more but we want to give less.

We are reaching a point where we are going to question even paying anything at all.

The concept of VALUE has changed. Value no more is associated with what it means but at what price it is available. Will I get more for less… that’s my value.

But then it happens, what we get for less or for free, it never holds the same place for us as something that we invested a lot in.

The whole idea of cheap is to use and throw away. What we retain in our cupboards, whether physical space mind space are those things and relationships that have come at a cost.

We crib about our clients not paying enough money for services rendered or goods sold. All the while beating down prices downstream. We moan about our partner not investing enough in the relationship yet at the same time, we are not investing enough.

And when we believe that we are not getting enough, we look at means that will give us that enough. And we all know, those means are rarely if ever, the right means.

It is a vicious circle. And the fact that it is a circle, it will continue.

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