Doomed to fail


Let’s face the truth. We all are doomed to fail. All the efforts that we put in towards what we call success in life, are nothing but efforts to delay the inevitable.

Let’s take an example. Example of life. Will death be considered our failure to live? If so, then since our birth till we die, all our efforts for a better health and life are nothing but efforts to delay the failure.

Business for example. Every business has a cycle. The ups and downs. A trajectory that almost always spirals downward. The attempts are made to stop the trajectory from flatlining.

Brands constantly reinvent themselves and make themselves relevant to new consumers so that they don’t disappear into oblivion.

Business and brands have a role to play hence they must keep on doing what they are supposed to do. What matters to me is life and living.

In our effort to delay the inevitable, we focus so much on all the effort that is required, we stop living. We are more bothered about death and afterlife that we don’t even realise we are putting this life to waste. What is the point of living to be 100? What are we going to achieve? If anything, we are putting pressure on the eco system and thereby whole lot of other people who have to work even harder to go on living.

Same thing with relationships. We all want our relationships to succeed. To end a relationship is to accept that it has failed. Hence we focus very hard on making it work. We don’t realise that the spontaneity that existed at the beginning, we have killed it by making an effort to make it work.

But I guess that is how we are wired by the social construct. We are not supposed to FAIL. The education system, the professional life… they all instil in is the stigmas of failure and we carry that into our personal life too.

This post is totally random and stems from something I read about failure.

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